Netflix May Soon Provide Video Games For Free On Its Platform, As Well As Two New Kid-Friendly Features.
Netflix intends to enter the video gaming industry. Mike Verdu, a former Electronic Arts and Facebook executive, has been hired as the streaming platform’s Vice President of Game Development. Netflix now only sells movies and television episodes on its website, but it has hinted about moving into the video game business for some time. Separately, Netflix announced the debut of two new services geared towards making the platform more kid-friendly: Kids Recap Email and Kids Top 10 Row.
Netflix is seeking to broaden its horizons by entering the video gaming sector by next year, according to a Bloomberg report quoting a source familiar with the situation. The games might debut as a new programming category, akin to its documentary and stand-up specials, and could be distributed for free at first. Netflix’s Chief Operating Officer, Greg Peters, is claimed to report directly to Verdu. The move is said to be a way for Netflix to expand further in crowded markets such as the United States.
Netflix has been hinting at a move into the video game sector for some time. The free-to-play Stranger Things mobile game, which was launched at E3 2019, was the company’s first step in this manner. Netflix stated in May that it was looking for an executive to assist raise its video gaming commitment. Interactive movies and TV shows like Black Mirror: Bandersnatch and Carmen Sandiego have been tried before on the streaming platform.
The streaming service has also unveiled two additional offerings aimed at making it more kid-friendly. The first is a service called Kids Recap Email, which will send parents information on their children’s content choices, Netflix recommendations based on their favourite shows, and printable colouring sheets and activities inspired by their favourite movies, shows, and characters. Netflix will also provide parents with top themes and topic charts highlighting their children’s favourite shows. Parents will also be offered advice on how to improve their children’s Netflix viewing experience, as well as how to instal parental controls on their profile.
The Kids Top 10 row is another Netflix addition. It will display the top 10 most popular children’s titles, together with their maturity ratings, which will be updated daily. All devices will display a red ‘Top 10’ badge for titles that make the cut for the Kids Top 10 row. The list can be viewed on the ‘Kids’ profile homepage or in the navigation bar’s ‘New & Popular’ section. Users in 93 countries can already access the Kids Top 10 row.