Social Media Etiquette 101 For Businesspeople: The Dos And Don’ts
Social Media Etiquette 101 For Businesspeople: The Dos And Don’ts. The social media are pervasive. It’s part of our lives and it’s changing how brands and individuals are presenting themselves and doing business online.
While I’d say to a large degree that much of what I’m going to share in this piece is mainly focused on common sense, I think it’s important to note how you can optimize your improvements in performance.
With this in mind, here’s what you need to know about social media etiquette in the business world.
Your photo is important
The tech space is usually quite tolerant — and while having a quirky profile picture, it may be aligned with your brand — I would strongly recommend that you keep it professional.
Remember that if you contact someone from your personal LinkedIn or Twitter, your profile picture is the first thing the recipient will see. And whether we like it or not, the first impressions often count on social media.
Unprofessional images can reduce your reputation and your personal brand. Some people can even get away from contacting you to get started.
When you want to do it with a selfie, make sure it’s a clean picture of you facing the camera.
Seek to use natural light where you can and just make sure you ‘re facing the window, not standing in front of it. Smile and keep your history as light as possible.
Note, getting an unprofessional or professional photo isn’t all about posing or scenery — it’s also about efficiency.
Avoid boilerplate messages
If you’re browsing social media to expand your network, you’ll need to customize all your connection requests.
Think about it: would you be more likely to engage with someone who sends you a hotplate message? I think you ‘d be as irritated as Cathy White!
Tell the person you ‘re trying to find out why they’re supposed to connect with you, especially if you’re trying to connect with complete strangers. Do you have shared interests, mutual connections, do you want to work with a brand, or do you want to set up your product?
You need to give the recipient some background about who you are and what you’re doing.
More importantly, don’t reach out to people who are not relevant to your cause or objectives — you’re going to save yourself some embarrassing rejections.
And no matter what you do, please don’t spam people.
Keep it professional and adapt accordingly
It’s important that you pay attention to what platform you’re using to convey your message and keep it professional.
For example, if you’re reaching out to someone on LinkedIn, make sure you behave in the same way as you would in a professional or office environment.
If you’re DM’ing influencers on Instagram to collaborate with your tone can be a little bit more casual.
Overall, it’s best if you stick to professional channels or else risk being ignored and even blocked.
Avoid faux pas such as selling to strangers on Facebook or contacting people on their personal email addresses — this can often feel a little intrusive and it’s unlikely to go down well. So don’t waste your time!
A welcome message can go a long way
So you reached out to someone online and they approved your request for a connection, but what’s next? Okay, you ‘re supposed to behave the same way you would offline.
Send them a custom message to thank them for connecting — herein lies the difference between introducing random people and actually creating meaningful online relationships.
It’s not a game of numbers. If you want to generate interest in your new and existing social media connections, it’s up to you to show interest in them.
There’s a fine line between being welcoming and annoying, though, so just be mindful and respect the time of others.
Add value where you can
If you really want to go the extra mile, think about how you can add value to the people you’re already connected to.
By creating reciprocal ties, you not only nurture your established relationships, but you also place yourself as a well-connected person.
It’s always easier to concentrate on how your personal brand will help you develop a long-term company.
Your reputation will extend to that of your business and it will benefit by association.
Engage with your audience
What’s the point of having thousands of followers or contacts if you neglect them on a daily basis?
If you receive any feedback or notifications, reply as soon as possible.
You ought to be an active member of your online communities. So, if you’re trying to create a LinkedIn network, publish related content.
If you’re hoping to expand your Instagram, Snapchat, TikTok, or Facebook audience, please send them content.
In the same way, if you want your presence to expand on Twitter, then tweet it.
There really isn’t any science to this: you need to put in the time and effort before you reap the rewards.