The introduction of its electric two-wheeler brand EVeium was announced on Wednesday by Ellysium Automotives, the automotive division of the UAE-based META4 Group.
A planned investment of Rs. 250 crore would be made to produce three Made-in-India electric scooters at the group’s proposed Voltly Energy production facility in Zahirabad, Telangana, according to the business.
According to a statement from Ellysium Automotive, Voltly Energy recently inked an initial agreement with the Telangana government to establish a dedicated manufacturing facility for electric vehicles in Zaheerabad on 15 acres of land. The facility will be operational this year.
In the past, Ellysium Automotives promoted One Moto, a British EV two-wheeler brand, in India.
According to the company, EVeium will strive to offer customers the best selection of EV options, including electric bikes, scooters, and bicycles.
“The introduction of our own e-mobility brand, EVeium, in India is a strategist’s fantasy due to the global increase in gasoline prices and growing environmental awareness. We are releasing three electric scooters bearing in mind the country’s value positioning and mobility competition,” said Aditya Reddy, Vice President for sales and marketing at EVeium.
According to him, the company plans to produce an entire “Made-in-India” product, which would enable the brand to regulate quality and technology in accordance with the needs of Indian clients.
The firm stated that the brand has plans to invest more than Rs. 250 crore to set up the plant, which will be operational by the end of this fiscal year.
The company stated: “To be able to drive the e-mobility mission with the Indian Government Panchamrit vision Ellysium Automotives has launched the 100% Indian electric vehicle venture,” recognising the current situation where there have been numerous entrants in the space and the level of localization is still low.
Additionally, EVeium announced that it would offer a telematics app with features like geo-fencing, nearest charging station location, and digi-locker.
“In compliance with the Fame-II approvals established by the Indian regulatory authority, we seek to produce inexpensive, quality-driven EVs for Indian consumers. We are prepared to change Indians’ perceptions of what it’s like to ride in a secure electric vehicle with the help of a qualified team “Muzammil Riaz, group CEO of META4, stated.
According to EVeium, it has already begun onboarding dealers and plans to establish a presence by the end of this fiscal year in Maharashtra, Gujarat, Tamil Nadu, Andhra Pradesh, Telangana, Kerala, Karnataka, Delhi-NCR, Uttar Pradesh, Madhya Pradesh, Odisha, and West Bengal.